Brand strategy and branding for fitNfab Squad- a Nutrition and Wellness brand
Intro:
Fitnfab squad is a health and nutrition team, with the leadership based out of Canada and having members across North America and parts of Asia.
They aspire to have a grand launch in India and spread their network across more countries in the near future.
Mission:
Their plans of expansion across more countries meant their team would grow and so would the diversity of their audience. This realization made them want to build a brand that would connect with their customers at a deeper level, help the team convey their values, build stronger bonds within the team and stay distinct in the crowded weight loss solution market.
Outcome:
Starting with a brand strategy session we worked with the owners to discover their USPs, explore their target market, niche in on the best group of potential customers, figure out their positioning and finalizing their look, feel, voice & tone to best suit the requirement of the brand. We also designed their brand identity and their website is under works.
Impact:
Since the website launch, bounce rates have dropped, conversion rates have increased and the quality of leads overall are more educated, better qualified and ready to buy.
Services
- Brand Discovery.
- Brand Strategy
- Brand Identity Design
- Website Development (with collaboration partners)
Brand Overview Document
Testimonial
“Working with Mahi was a great experience. Our business is in an expansion phase and we were looking to explore more South Asian markets and launch in India. Mahi’s processes were well structured and very professional leading to a successful engagement through which our team gained clarity from the brand perspective and it reflects in our communication. With Brand strategy we could establish our presence in the crowded market and our new visual identity feels so aligned and refreshing. Our work sessions together were a joy.”
– Neha Mutta, Founder -fitNfab Squad, Canada
